Various primitive people have beliefs that giving someone your name gives them a certain ability to exert influence over you. Whether that has any truth to it, I’m not sure. But from my own experience, when something that has potential meaning to me is named, it is more known; and when it is known, its potential hold on me is released.
For instance, if you’d just label all your crap "Crap," you’d probably feel a lot better. If someone had to call Organization Paramedics for you because you’re so out of control, they could simply bring in a big box labeled "All the Stuff I Don’t Know What It Is or What to Do with It." They’d scour your whole environment and throw everything in that box that fits in that category. In an hour you’d be totally organized—if you didn’t know where something was, you’d now know where it was! The best part would be that the totality of the rest of your world would not have any of that "stuff" in it, and a fresh breeze would be blowing through your psyche.